Saturday, January 07, 2023
Groceries on Big Basket vs Swiggy Instamart : quick data driven recommendation
Tried to answer the oft thought about question of ordering on Big Basket vs on Instamart. Based on the analysis and findings below, the conclusion is that the apps live up to their names. For anything required instantly such as curd or eggs, you can order Instamart as their pricing and delivery timeline is better, but otherwise prefer BB for the the better pricing (14% better, 19% including Cash backs) and wider selection (3 of 11 items NA on Swiggy) .
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| As on 7th Jan at Bellandur |
Findings:
1 Cart value of Swiggy Instamart is 14% higher than Big Basket . The median item is 6.1% higher on Swiggy Instamart than BB.
2 One item (dates) where Swiggy Instamart is 136% higher is skewing the comparison, so on removing that the Cart value is 6.0% higher (which is close to the median of point 1)
3 Offering width of Instamart is a problem as you can see from the unavailability of Strawberries, Navratan Dal and Steel bottles
4 Instant requirement groceries such as Eggs and Curd are cheaper on Instamart.
5 Coupons: Tata Neu offers 5% Supercoins, which would add additional 5% to the 14% difference in Cart value, leading to a difference of 20% overall. However, Swiggy too offers 100 off on 999 and above and 150 off on 2000 and above. This threshold is not met above as the cart value is less than <999. However, the issue with Swiggy's coupon in this case is that to build a grocery cart >999 , you would likely want to see a wide selection, which BB is likely to provide.
Note: I have not included BB's quick commerce solution 'BB Insta' in the analysis.
Analysis
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